A BREATH OF HOPE LUNG FOUNDATION

White Ribbon Awareness Program (WRAP): Approximately 70,000 nonsmokers in the U.S. lose their lives to lung cancer each year. Approximately 20% of all cancer deaths happened to never smokers (defined as having smoked less than 100 cigarettes in their lifetime). Despite these published statistics, many in the public realm believe that smoking is the only cause of lung cancer which can lead to missed symptoms and late-stage diagnoses. There are many causes of lung cancer - from genetic predisposition to family history to radon and asbestos exposure to air quality in general. Approximately 70% of lung cancer patients are diagnosed in stage 3 or 4 - when it is difficult to treat successfully. ABOH reaches 1,000,000 or more people each year with life-saving messages focused on early detection of lung cancer through billboard campaigns, online marketing, social media, public presentations, and awareness program events.