Asian American Advocacy Fund Inc

Transit Referenda Campaign Gwinnett and Cobb Counties: AAAF led a diverse, multicultural coalition in support of the 2024 SPLOST transit referenda in Gwinnett and Cobb counties. The coalition included Georgia Conservation Voters, Southern Environmental Law Center, CASA, Georgia Youth Justice Coalition, GALEO, Working Families Party, and Cobb for Transit. Together, we executed a bilingual, multimedia campaign to reach voters through: 5 million impressions via social media outreach, 200,000 pieces of direct mail, 165,000 doors knocked, and 400,000 voters contacted by phone. Ultimately, the referenda did not pass, but we helped to educate our communities about the importance of investing in public transit services.