Breathe California of the Bay Area Golden Gate and Central Coast

Anti-tobacco programs: This agency was one of the vendors that provided the Tobacco Control Community Action Model (CAM) project services for Alameda County. The services included conducting presentations, training emerging community leaders, collecting surveys, presenting at public hearings, and working in multiple jurisdictions. In this period, which included a contactless pandemic period, the project was able to reach 613 individuals. The agency worked in other counties, also, winning/implementing four ordinances to ban Flavored Tobacco and adopt Tobacco Retail Licenses for tobacco use prevention and assisted 237 smokers to quit with its Ash Kickers 6-session program, phone consultation, and quit kits. 58 facilitators were trained to assist others to quit, and 372 received assistance at a Great American Smoke-Out. 1,848 middle and high school students received anti-vaping presentations and 30 parents. The agency reached a total of 7,365 with direct services and 478,090 through social and mass media.

Community health services: Every year Breathe California trains volunteers and formal interns as fierce advocates of lung health in their communities; it worked with 25 interns and 200 volunteers this year. These volunteers help the organization outreach to its diverse communities in many languages, use social media, and advocate for ordinances that promote healthy lung environments for everyone. Even during the pandemic, they were able to deliver information and referral at t 45 health fairs and wellness events, reaching 37,095