CODEORG

Advocacy - code.org's advocacy efforts aim to support policies that increase access to k-12 computer science for all students; code.org advocates for state-level adoption of a policy framework to support and expand k-12 computer science. In particular, code.org's main policy focus is getting every school to offer at least one computer science course and supporting this through the allocation of state funding for computer science professional development to grow the number of teachers who are prepared to teach computer science courses, and encouraging states to develop or adopt k-12 computer science standards. At the end of 2024, all 50 states have policies to support k-12 computer science education (unaudited) and 39 states allocated over $583 million exclusively for computer science education (unaudited).

Public awareness - code.org uses marketing, celebrities, and events to increase public awareness of computer science as foundational knowledge in modern k-12 education. Code.org's public awareness campaign seeks to motivate more students, parents, and members of the general population to learn computer science and to motivate more schools to want to teach it. Code.org uses celebrity endorsement, earned-media, and viral/social approaches to do this. Code.org also creates materials designed to introduce people of all ages to the potential of learning computer science and break stereotypes, encouraging more young women and students from other underrepresented groups to engage. Code.org's most visible marketing activity is the hour of code campaign. In partnership with hundreds of organizations, code.org has organized a global movement reaching tens of millions of students in more than 180 countries with a one-hour tutorial. The hour of code is designed to demystify computer science and show that anybody can learn the basics. This grassroots campaign is supported by hundreds of partners and hundreds of thousands of educators worldwide (unaudited).