DALLAS CONVENTION & VISITORS BUREAU

Event procurement and hospitality: visitors to dallas contributed $6.6 billion in direct spending with a total impact of $10.5 billion to the city's economy, generating 59,000 jobs. Fy24 focused heavily on new booking strategies for 2025-2028, during the construction phase of the new convention center. The primary focus is to boost group business focusing on miniwides and self-contained business with new incentives, countering the revenue impact on the city during the construction period. This key initiative involves collaborating with top third-party meeting planning partners and selling available dates during the construction period by offering increased incentives to their customers for confirmed business between 2025-2028. Also in fy24, dallas made big headlines when it was selected to host an unprecedented nine matches in the fifa world cup 26. As one of the host cities, dallas will welcome thousands of international visitors, placing the city on the global stage and further boosting its tourism industry. The world cup will not only bring economic benefits but also enhance dallas' international reputation for years to come.this year, dallas sports commission (dsc) standards, hosting an annual record 86 events and securing 163 bookings this fiscal year. These efforts contributed to over 450,000 room nights and welcomed over 900,000 attendees to dallas. These results underscored dallas' growing reputation as a premier destination for sports, tourism, and major events.