DALLAS TOURISM PUBLIC IMPROVEMENT

In fy24, the dtpid provided funding to support 301 site visits and fams, keeping dallas a top player in worldwide destinations. Key decision-makers in corporate events, trade shows, sports, tourism as well as members of the media and other influencers are invited to take part in site visits and familiarization tours (fams). These structured experiences include stops at many different landmarks, hotels and restaurants, showcasing the depth and breadth of activities available for any group on its visit to dallas. Ten percent of dtpid's spending is dedicated to paying nonstaff travel and tour expenses to bring these decision-makers to dallas to highlight everything that makes dallas the star of the lone star state.the dtpid board approved $20,000 in incentives in fy24 for the tour operator incentive program, which supports leisure tour operators who contract a minimum of 15 hotel room nights at dtpid hotels for group leisure, educational or incentive travel only. Tour operators were eligible for a 10% incentive of the total room revenue actualized. The program was funded through dtpid's incentives & sales, and funding is subject to board approval.a portion of dtpid's funds is approved annually to support local arts and cultural events marketing. Since dtpid's inception in 2012, its event marketing fund has contributed more than $12.5 million to over 242 local arts and culture organizations, which have produced 763 events supported by this funding. In fy24, the dtpid event marketing incentive significantly impacted our cultural institutions by injecting $1.5 million to benefit 86 organizations, generating 266,763 reported hotel room nights.