DOWNTOWN CLEVELAND ALLIANCE

Holiday lighting ceremony (winterland) - winterland is one of cleveland's most beloved traditions and well attended events. The lights and decorations that are activated during this holiday lighting ceremony create a festive atmosphere in public square and playhouse square to accompany the full schedule of activities that continue downtown throughout the holiday season. Dca has proudly been at the helm of winterland since 1998. The program is both more economical for the alliance and manageable for visitors, while providing a spectacular holiday experience for the greater cleveland community. Winterland attracts an estimated 30,000 visitors downtown each year. We continue to maintain and build our strong partnerships in the public and private sector that make the event possible. The winterland committee we organize works hard to collaborate with venues and vendors to design a downtown experience that will attract local participants, as well as visitors from throughout the region and state. Winterland is a family-oriented initiative that aims to make it easy and appealing for families to spend an entire day and evening downtown.