FLORIDA TOURISM INDUSTRY MARKETING

Trade shows: visit florida hosts the annual governor's conference on tourism. The conference outlines the marketing plan, provides educational speakers, vendors and networking opportunities. Visit florida hosts florida encounter, an appointment-based show where meeting professionals meet with florida suppliers to book future business. Visit florida hosts florida huddle, another appointment-based show where tour operators from across the state meet with domestic and international buyers to book future business. In addition to these visit florida-owned trade shows, the marketing and events department works closely with key travel agents, tour operators and meeting professionals to keep florida in the destination forefront. They also organize educational seminars, reservation training, familiarization tours, trade shows and consumer shows and invite the florida industry to participate in these events to create a larger florida presence.