HAWAII PRIMARY CARE ASSOCIATION

Special projects -maui county chc media campaign: during the early and more recent surges of the covid pandemic, the maui county chcs (malama ike ola, hana health, molokai community health center, and lanai community health center) felt it was critically important to let their communities know that they were all still fully operational and continuing to provide comprehensive medical, dental, behavioral, drug, vision, and other services to over 18,000 maui county residents. They wanted to assure their communities that they were on the front lines of the covid crisis, and served anyone whether the person had private insurance, medicare, medicaid, or no insurance at all. The maui county chcs turned to the hpca for expertise and technical support to launch their social media campaign through a combination of communication outlets. Other than the maintenance of a website, this project was paused during this fiscal year (2023-2024).national policy advisor: the purpose of this project is to retain strategic expertise to advance the ability of community health centers (chc) and primary care associations (pca) to navigate a rapidly changing and complex policy and regulatory environment. By working collectively to retain this capacity, it was the intention of pcas across the country to supplement efforts with the national association of community health centers (nachc) capacity in these core areas. This project is intended to be supportive of the health center program overall and to maintain a collective approach to these resources to prevent splintering among the states and regions. Hpca continues to participate in this project (2023-2024).