LATINO MEDIA COLLABORATIVE

Advocacy and research:lmc performs research on the state of community and ethnic media in california to understand the current landscape of the states ethnic media, its diversity, challenges, and impact. We use this research to develop our policy agenda, including advancing lmc-sponsored legislation. Current legislative efforts seek to create a set aside for ethnic and community media as well as a number of transparency measures on ad spending reporting, creating an equal playing field for ethnic media, and various accountability measures including one that ensures that marketing agencies must spend the vast majority of funding on media outlets.

Training & capacity building:lmc and our affiliated media roundtables are working to build cross-sector coalitions between latino and ethnic media, issue leaders, and community influencers to ensure that our communities have access to high-quality independent news while building resiliency in the sector. In 2022 we held our first annual summit on the state of the latino media sector to foster this area of our work. Attended by over 50 funders, journalists, partner outlets, government officials, as well as students, the event was a celebration of our collective successes and an exploration of next steps in our journey to strengthen the latino media sector. Our distinguished speakers included dolores huerta, the city university of new york, unvision, elected officials, and others. We served approximately 11 media outlets during the year.