Montclair Village Association

Promotions [Promotions & Design Committees]In 2024, the Montclair Village Association expanded its marketing, events, and community promotion efforts to increase district foot traffic and economic activity. The Association produced six major eventsincluding Taste of Montclair Village (Restaurant Walk), the Montclair Beer, Wine & Music Festival (MBWMF), Halloween Fun Run and Festival, the Holiday Stroll, and two outdoor movie nightsdrawing approximately 75,000 attendees to the Village throughout the year. An additional 61 non-MVA events (such as Cinco de Mayo, ArtWalk, and the weekly Farmers Market) received in-kind marketing and logistical support valued at $20,000.Digital engagement remained a core focus. The MVA maintained a 3,700-member email list (57 percent open rate), 3,500 Facebook followers, and 2,500 Instagram followers, producing nearly 170 posts per platform and achieving over 260,000 combined impressions. The Association advertised in the Oakland Inspiration Guide and distributed seasonal Village Shopping & Dining Guides to promote local businesses and encourage Shop Local ~ Shop Montclair values. Through its Montclair Cares Club, the MVA expanded community donors supporting public-safety and cultural-arts events. These efforts strengthened business visibility, boosted economic activity, and enhanced the Villages sense of community identity.