NATIONAL INSTITUTE OF TRANSPLANTATION

Education - the christmas chain: nitf co-produced a feature film, the christmas chain, and released on streaming platforms in november 2024 for a broader outreach to the general public. This film is the newest addition to our library of digital "edutainment" to provide about kidney disease and prevention, kidney transplantation, and living donation. There were approximately 3 million views in 2024 (about 7 weeks of being released).

Education - broadcast and social media campaigns: in 2024, nitf re-released the linked by love psa on tv and radio to increase awareness about kidney disease and prevention, transplantation and living donation. There were approximately 277 million impressions. The social media campaign provided kidney disease prevention, healthy living, and living donation information by posting on facebook, instagram, and tiktok. There were over 1.1 million impressions. Both campaigns targeted the black and hispanic populations, who are most at-risk of kidney disease and failure, as an effort to decrease these disparities.