RiverLink Inc

Water Quality: In 2024, we completed a high-profile public service campaign titled Reduce Rain Runoff, aimed at raising awareness about the harmful impacts of stormwater runoff on our regions waterways. The campaign was featured across a wide range of platforms, including regional newspapers and magazines, online news outlets, social media, podcasts, and blogs. In total, it garnered over 61 million views and was highlighted in 53 unique media pieces. Our Reduce Roof Runoff project provided Buncombe County residents with tools to manage stormwater runoff on their properties. The project prioritized low-income residents living near impaired streams. Despite delays caused by Tropical Storm Helene, we successfully distributed 133 rain barrels and installed two rain gardens. These installations help capture roof runoff, allowing water to soak into the ground and be naturally filtered on-site.