SAN ANTONIO TOURISM PUBLIC IMPROVEMENT

Marketing & communications - to position san antonio as the preferred leisure and meetings destination in texas. To position san antonio as a premier destination to the regional domestic and international leisure travel market. Our mission is to increase visitation and maintain awareness of san antonio through strategically timed and placed promotions and or programs. To bring the region's media attention to san antonio to inspire people to visit right now. To maximize and enhance the san antonio visitor experience by providing accurate and helpful information on san antonio and texas hill country attractions, tourism amenities, cultural sites and events. Customer service at the highest level is a major focus at the visitor information center (vic), for the purpose of influencing extended stays, increased visitor spending and promoting return visitation.