SIERRA CLUB

Information and education: calendar & online store, sierra (the organization's magazine), communications group includes print and non-print media activities and digital strategies (mission is to align the online activities and technological investments with the broader strategy and success of the organization).sierra magazine: published 4 issues per year with an average print run in excess of 430,000 magazines.calendar & online store: offered sierra club branded merchandise about nature or the environment for sale directly to the public and other resellers.

Outdoor activities:in 2024, sierra club outings offered impactful outdoor experiences that connected people to nature while advancing environmental education and bringing members to the organization's larger conservation campaigns. Through local chapters, groups, and sections, as well as the national outings program and campaign-specific outings, tens of thousands of participants were engaged in ways that deepened their understanding of environmental issues. The inspiring connections outdoors (ico) program, for example, ran 254 trips for 5,127 youth and adults - primarily from underserved communities - providing hands-on environmental education about ecosystems, conservation issues, and the role of public lands in climate resilience. The national outings program offered 195 domestic and 61 international trips to 3,088 participants, integrated learning about local flora, fauna, geology, and conservation history, often incorporating volunteer work like trail restoration to build awareness of how environmental stewardship aligns with sierra club campaigns. Local chapters and groups organized approximately 1,334 outings with 4,319 participants, ranging from nature hikes to advocacy training, educating people on pressing regional issues like water conservation, habitat protection, and climate change, and empowering them to take action. The military outdoors program, as part of outdoors for all and supported by local outings, supported veterans and active military members with therapeutic outdoor experiences that promoted healing, conservation, and advocacy. Across all programs, sierra club outings not only connected members to nature but also instilled environmental values and a sense of responsibility, reinforcing the club's mission to explore, enjoy, and protect the planet through direct education and alignment with sierra club's conservation goals.chapter allocations: supporting local and state staff time and program costs. Local and state activities include public communication and education on climate, environmental and conservation issues; raising awareness about city, county and state policies; mobilizing members and supporters to take action on local and state advocacy initiatives; and hosting community events.