WHITE PLAINS DOWNTOWN DISTRICT

See schedule o for the description on bid placemaking/arts programmingbeautification & horticulturein the last fiscal year, the wpddma once again contracted with a nursery (tony caseli, inc. As opposed to casa verde corporation from the past) to plant and maintain 49 large street planters. Each downtown planter managed by the bid was filled with a dazzling array of flowers including canna pretoria, nicotiana saratoga, coleus, angelonia, impomoea and scaevola. These plantings coupled with many more done by the city of white plains brought significant beauty to our downtown corridors. The bid also provided watering support for the hanging flower baskets installed along mamaroneck avenue by the city of white plains and sponsored a planting refresh of the urban garden at renaissance plaza, a new project.

Local business supportin addition to the three large programs above, the bid spent significant time welcoming new businesses to the neighborhood (coordinating ribbon cuttings, answering questions, distributing pertinent parts of city code, etc.), marketing our local businesses on social media and in our e-newsletter, and serving as a liaison, most frequently between city government and local businesses with questions. The bid was particularly instrumental in helping businesses learn about the city's receipt of a downtown revitalization award grant and potential application opportunities through direct on-site and marketing outreach and hosting two in-person orientation sessions on the grant.