WISCONSIN WOMEN'S HEALTH FOUNDATION

Pregnancy programs - the first breath program is wisconsin's program to help pregnant, postpartum, and caregiving individuals make positive changes to their tobacco, alcohol and substance use during pregancy and beyond. First breath health educators, provide comprehensive services to help participants stop or reduce their use of tobacco, alcohol, cannabis, and other substances. Services are participant-centered and use a strengths-based, harm reduction approach. The program is free, and provides individualized face-to-face, phone, and text-based services. First breath partnered with 290 healthcare sites across the state who use the ask-advise-refer model. Sites currently include local public health departments, private healthcare providers, federally funded community health centers, and tribal health clinics. A total of 697 individuals were referred during 2024.