50Th & France Business & Professional Assn

Events - we host edina art fair, ladies nights out, fashion shows, restaurant weeks, etc. Driven directly by the association. We are the bridge from business to business and city to city. Holiday tree lighting, and a pumpkin fest event in which we host at 50th & france. Each event draws in visitors anywhere from 300-100,000 people depending on the event. Events drive traffic to the business district and directly help businesses increase sales. Each event is open for members to participate in as a part of their annual membership dues. Each event has grown in size every year due to the advertising we do and success of participation from store and interest level from the public. We have over 50% participation level from our members in events we host.

Marketing/promotion - we advertise events and generically advertise shopping for 50th & france. Through our efforts of promoting the area we have become a destination. The promotions we have done directly increased sales for businesses, brought new business to the area, and kept 50th & france in the media weekly.