Advertising Research Foundation Inc
NEW YORK, NY
Total revenue
$10.6M
Total expenses
$10.5M
Net assets
$4.0M
Grants received
—
EIN
130417765
Tax year
2024
Mission
The arf's mission is to further, through research, the scientific practice of advertising and marketing. The arf is the preeminent professional organization focused on creating and championing unbiased high-quality research on advertising, marketing, and media.
Programs
2 programs
Conducted conferences, workshops and symposiums. Principal mission is to develop and maintain a continuing program of activities and publications for the advertising research industry.
Curated research: the advertising research foundation curates industry research and performs independent research which is distributed through publications, workshops, and conferences to its members and the advertising research community at large.
Financials
FY 2024
Revenue
Expenses
People
28 listed
SCOTT MCDONALD
BOARD MEMBER/PRES & CEO
$539K
40 hrs/wk
ELYSSA RUBIN
CFO
$249K
37.5 hrs/wk
CARL MELA
BOARD MEMBER
—
1 hrs/wk
SEAN BRUICH
BOARD MEMBER (TO 8/15/24)
—
1 hrs/wk
ANDY SMITH
BOARD MEMBER (TO 6/12/24)
—
1 hrs/wk
CHRISTINE TURNER
BOARD MEMBER
—
1 hrs/wk
BILL LIVEK
BOARD MEMBER/TREASURER
—
1 hrs/wk
NEHA BHARGAVA
BOARD MEMBER
—
1 hrs/wk
COLLEEN FAHEY RUSH
BOARD MEMBER
—
1 hrs/wk
STEVEN MILLMAN
BOARD MEMBER
—
1 hrs/wk
NICOLE WHITLOW
BOARD MEMBER
—
1 hrs/wk
GREG PHARO
BOARD MEMBER
—
1 hrs/wk
MARY ANN PACKO
BOARD MEMBER (TO 6/12/24)
—
1 hrs/wk
KIRTI SINGH
BOARD MEMBER
—
1 hrs/wk
MARK TRUSS
BOARD MEMBER/VICE CHAIR
—
1 hrs/wk
NISHAT MEHTA
BOARD MEMBER/CHAIR (TO 6/12/24)
—
1 hrs/wk
RADHA SUBRMANYAM
BOARD MEMBER
—
1 hrs/wk
TIM PERZYK
BOARD MEMBER/TREASURER (TO 6/12/24)
—
1 hrs/wk
CHRIS FOSDICK
BOARD MEMBER
—
1 hrs/wk
PETE DOE
BOARD MEMBER
—
1 hrs/wk
ABHILASHA MEHTA
BOARD MEMBER/SECRETARY
—
1 hrs/wk
PAUL DONATO
CHIEF RESEARCH OFFICER
$298K
40 hrs/wk
MICHAEL HEITNER
CHIEF GROWTH OFFICER
$279K
40 hrs/wk
RACHAEL FEIGENBAUM
SVP, EVENTS PROGRAM PRODUC
$209K
40 hrs/wk
NIKOLE TENBRINK
VP, MARKETING
$190K
40 hrs/wk
JAY MATTLIN
VP, RESEARCH
$182K
40 hrs/wk
GWEN LA FANTASIE
VP, MEMBERSHIP
$165K
40 hrs/wk
KEITH SMITH
MANAGING DIRECTOR
$155K
40 hrs/wk
Independent contractors
432 PARK SOUTH REALTY CO LLC
RENT
GOLDEN SQUARE LLC
MARKETING CONSULTANT
BRIDGE BUILDER LLC
IT CONSULTANT
MARCUM LLP
HR AND ACCOUNTING SUPPORT SERVICES
PRECISIONIT GROUP
IT SERVICES