NonprofitsAmerican Advertising Foundation

Arts, Culture & Humanities

American Advertising Foundation

WASHINGTON, DC

Total revenue

$1.0M

Total expenses

$972K

Net assets

$107K

Grants received

EIN

384247433

Tax year

2023

Mission

See schedule o.

Programs

2 programs

Mosaic10: the mosaic 10, a consumer-selected "top 10" list, showcases the most impactful multicultural advertising, marketing, and media moments of the past year.this initiative employs a unique and thoughtful methodology to spotlight inclusive content, providing valuable insights into audience perceptions of the media they consume. After receiving submissions, a diverse panel of consumers evaluates and scores the content according to specific criteria to determine "the mosaic10". These results play a crucial role in identifying key trends, guiding themosaic center's focus in its efforts to promote diversity and inclusion within the industry. The mosaic 10 are revealed on theadmericamainstage where the trends and insights that rise from the winning submissions are discussed. The conversations continue on the mosaic10 roadshow, a multi-city, in-person discussion about the trends that are shifting our industry forward.

Expenses: $61K

Student advertising career conference: the student advertising career conference is a three-day event where students learn about the field of advertising, discover what trends are developing in the industry and ignite their careers by networking with knowledgeable advertising professionals.collegiate students from across the country will converge on new york city. Throughout the day, registrants will take part in agency, media and brand immersions, engaging with some of the industry's most respected names in the business. Students will spend the day hearing from the great minds of advertising, learning more about the latest trends, technology and consumer demands. Participants will have the opportunity to meet with recruiters looking to identify talent for internships and hire.

Expenses: $48K

Financials

FY 2023

Revenue

Contributions & grants$905K
Program service revenue$51K
Investment income
Other revenue$77K
Total revenue$1.0M

Expenses

Grants paid
Salaries & benefits$363K
Fundraising
Other expenses$609K
Total expenses$972K
Total assets$283K
Net assets$107K

People

6 listed

NameRoleCompensation

ROGER STEPHEN PACHECO

PRESIDENT/CEO

Board

1 hrs/wk

CARLA MICHELOTTI

TREASURER

Board

0.1 hrs/wk

RENETTA MCCANN

SECRETARY

Board

0.1 hrs/wk

SCOTT HAMULA

DIRECTOR

Board

0.1 hrs/wk

JENNY BUSCHHORN

DIRECTOR

Board

0.1 hrs/wk

ANN IVERSON

DIRECTOR

Board

0.1 hrs/wk

Details

EIN384247433
NTEE codeA30
Subsection03
Ruling date2023-02
Formed2022
Employees0
Volunteers10
AMERICAN ADVERTISING FOUNDATION — Mission, Financials & Grants Received | Grantivo