Arden-Arcade Partnership

The infrastructure program may use a multi-faceted approach to planning design and management of public spaces in the AAPBID. District funds will be leveraged to create a unique sense of place which may include wayfinding signage seasonal banners and lighting and other public space improvements. Capital improvements will be funded to make the AAPBID more accessible inviting and useable. Small-scale improvements may include bus benches landscaping features art installations and trash receptacles; these funds will also be leveraged to seek additional money for large-scale projects. In order to pay for large-scale improvements this portion of the budget may be held in reserve until such time as the balance is sufficient to pay for the improvement

0

Marketing & Communications activities will be provided to create an image of the AAPBID as a single destination with a set of unique opportunities. Further the marketing program garners positive free media coverage of the AAPBID and its services and attempts to improve the overall image of the District. The program developed by the property owners will also include several tools to support the efforts of individual property owners and brokers to attract and retain tenants. The AAPBID will facilitate consistent and frequent communications with property owners and tenants. The marketing program may feature advertising direct mail special events and promotions designed to promote the assessed parcels increase sales and boost occupancy and lease rates.

0

The administration portion of the budget will be utilized for administrative costs associated with providing the activities and improvements for the AAPBID. These costs may include rent telephone charges legal fees accounting fees postage administrative staff insurance and other general office expenses. The budget also includes a prudent fiscal reserve. Changes in data lower than anticipated collections higher than expected program costs and other issues may change the revenue and expenses. In order to buffer the organization for unexpected changes in revenue and or allow the Owners Association to fund other overhead or renewal costs the reserve is included as a budget item. Should contingency funds remain at the expiration of the AAPBID and property owners wish to renew the AAPBID the remaining funds may be used for the costs of renewal. This category also includes the necessary funds to pay the County of Sacramentos fees associated with collection of assessments.

0