Arlington Convention & Visitors Bureau Inc

Sports the bureaus arlington sports commission works with the dallas cowboys, texas rangers and university of texas arlington to book major sports events into their venues. The sports commission also books youth and amateur events into arlington parks & recreation facilities, along with esports stadium arlington + expo center. In all, the sports commission booked 157,700 hotel room nights in arlington hotels from sports events that were held in arlington during the bureaus 2023-24 fiscal year. The number of room nights booked was 64% higher than the goal of 96,000 room nights. Expenses include trade shows, hosting sports event organizers with business for arlington, underwriting some venue fees and advertising.

Marketing and communications the bureaus marketing team places digital, print, cable television, outdoor and radio advertising in targeted markets encouraging potential leisure travelers (vacationers) to visit arlington. That advertising is augmented by social media posts and publicity efforts geared toward generating media editorial coverage about what arlington offers visitors. Expenses include advertising placement, advertising strategy and creative development via our ad agency (peter mayer), boosting social media posts, media hosting, and website development and hosting. Our earned media value in 2023-24 was $16.1 million, 15% more than the $14 million goal. We generated 1.5 million unique visitors to our arlington.org website, which was 43% more than the 1,050,000 goal.