Arts Boston Inc

Advertising: artsboston provides platforms for free and affordable advertising that arts groups and other organizations can use to promote their events. Launched in 2009 as a free resource for all arts and culture organizations, the artsboston calendar is greater boston's most comprehensive digital compilation of performances, exhibitions, festivals, and free events in greater boston. Other advertising platforms for artsboston members include social media, co-operative advertising, email marketing, and outdoor poster displays at artsboston's booths at faneuil hall and copley square.

The artsboston all access initiative provides new artsboston calendar search capacities for people with disabilities and supports arts organizations to better serve the disability community. The calendar is a free resources for all greater boston arts organizations. The network for arts administrators of color, boston (naacboston) was launched at artsboston in 2016 to provide platforms for connection and learning, foster professional growth, and widen the leadership pipeline. With free membership open to all self-identifying bipoc arts administrators and artists in greater boston, naacboston has grown from 40 members at its launch to 680 members in 2024, with resources including a member directory, an active listserv, member events, and a highly regarded cohort-based mentorship and sponsorship program that connects early, mid- career, and established arts professionals. Artsboston also leads research to inform and advocate for the cultural sector. Artsboston's current research is focused on qualitative data gathering to support advocacy for resilient recovery for the cultural sector. From 2020-2022, the agency coordinated a boston cohort for the audience outlook monitor, an international longitudinal study that surveyed 40,000+ greater boston arts attending households, providing key data to inform audience engagement and reopening strategies during the covid-19 pandemic. Since 2011, the artsboston audience initiative has helped greater boston arts organizations better understand and grow their audiences. With 1.5 million unique households in its database, the arts boston audience initiative facilitates list exchanges, provides data on demographics and histories of arts attendance, and supports engagement of diverse audiences. The arts factor, a landmark study (2014, updated 2019) illustrates the arts and culture sector's potent impact in driving economic growth, attracting and retaining a talented workforce, and attracting visitors from across the globe to greater boston.