Association Of American Railroads

Integrated communications campaign:a program of media outreach, public affairs, advertising, and content development that focuses on (1) how the freight rail industry consistently and efficiently delivers economic and environmental benefits to americans, (2) how railroads use modern technology to improve safety and provide public benefits including a safe, fuel efficient way to move goods and connect us to the global economy, and (3) preserving balanced regulation of the freight rail industry.

Preserving balanced regulation:a program to promote the balanced regulatory structure required to allow railroads the opportunity to achieve a reasonable rate of return and to continue their substantial investment in the north american rail network. Such reinvestment is critical if railroads are to be able to address the capacity challenges that increased rail demand for transportation brings.