Atp Tour Inc

Marketing and promotion:the atp tour gained 909,455 followers across all official social media platforms, successfully elevating the profile of the atp and its members in 2024. Viewership across linear tv and streaming totalled 976 million. Atp launched global brand campaign "this is tennis," further enhancing the visibility of professional tennis.

Professional tournaments:the atp successfully governed the men's professional tennis circuits the atp tour and the atp challenger tour. In total, the 2024 season featured 63 tournaments across 29 countries, welcoming a record 5.5 million fans on site.in november 2024, the nitto atp finals were held in turin for the fourth time with record fan attendance of 210,275. The event delivered a record us $15.25 million in prize money, including $4.88 million for the tournament winner, the largest winner's prize in atp tour history.in december 2024, the next gen atp finals presented by pif were hosted for the second time in jeddah, saudi arabia, delivering a total $2.05 million in prize money and strengthening the professional pathway for the next generation of players.