Austin Convention And Visitors Bureau Inc

Music marketing office confirmed 171 performance bookings for austin musicians and had a total of 770 music inquiries. The music offices' key accomplishments included supporting local musicians with performance opportunities as well as 3 music licensing opportunities for austin songwriters. The music office also brought back the "local and live" music series to our visit austin visitor center featuring 9 performers during sxsw music week. The 2024 experiential campaign resulted in 43.9m brand impressions, including over 51k unique onsite impressions, 26 musician performance and 8 local austin businesses showcased in uk, chicago, san diego and sydney, australia.

This year, the strategic alliances department successfully increased revenue and expanded community impact, generating over $1m in total revenue and $855k in donated services for visit austin. We grew the visit austin foundation's reach by raising over $111k, launching new education programs including the executive education series in partnership with mccombs school of business and austin insider training. We deepened industry engagement through events like give back gig and thanks fore giving. We also enhanced partner programming, improved sponsorship fulfillment, and hosted our largest annual meeting to date with 771 attendees.