Better Business Bureau Inc

Better business bureau helps consumers make smart decisions and is evolving to meet fast-changing marketplace needs both online and offline. Bbb helps consumers find businesses they can trust, offer objective advice and education presentations on topics affecting marketplace trust. Bbb also offers complaint and dispute resolution support for consumers and businesses.

Search engine & directory fees are programs used by bbb to help consumers find bbb accredited businesses (ab's) that meet bbb standards when they do a google search. Bbb uses a series of keywords that cause the bbb name to appear in key spots on a google search helping consumers to "start with trust" in their search.