Public Foundations
Born This Way Foundation
NEW YORK, NY
Total revenue
$6.0M
Total expenses
$6.9M
Net assets
$8.8M
Grants received
$5.6M
74 grants
EIN
452752227
Tax year
2024
Mission
Empower and inspire youth to build a kinder, braver world supporting their mental health.
Programs
3 programs
Be there certificate is our free, online mental health course that equips young people with the tools to confidently and compassionately support one another, created in partnership with jack.org. Through six self-paced lessons, available in english, french, and spanish, young people and caring adults learn how to recognize when someone is struggling, provide support, and connect others to the help they deserve. As of 2024, over 60k people have earned their be there certificate, with over 50 completed daily. Surveys show that within six months of completing the course, 79% of participants have used the skills they learned to support someone, 96% feel more confident offering support, and 95% can better recognize signs of struggle.
We engage youth through programs that amplify their stories and celebrate the kinder, braver world they're already building. Channel kindness is our digital platform inviting young people to put compassion into action through storytelling and community engagement. In 2024, our editors helped 142 youth share their stories, each paired with suggested actions to inspire change. The platform has featured 2k+ stories from 61 countries to date. We also host the free channel kindness storytellers club, a writing workshop that helps youth turn their perspectives into powerful narratives. In 2024, we engaged 249 participants through virtual and in-person sessions. #bekind365, our digital platform encouraging intentional daily kindness, has engaged 55k people across 119 countries, pledging 20m+ kind acts to date.
In addition to the programs above, we connect young people with accessible, evidence-based mental health resources and conduct research that advances understanding of youth mental health. Our global youth advisory board guides our mission, collaborating on program design and execution to keep our work authentically youth-driven and impactful. Most recently in 2024, we partnered with hopelab to survey 1.2k lgbtq+ youth to explore how to build supportive online spaces. These findings will help us continue working alongside young people, community organizations, and decision-makers to improve practices and build awareness.
Financials
FY 2024
Revenue
Expenses
People
13 listed
CYNTHIA GERMANOTTA
DIRECTOR, PRESIDENT
$294K
40 hrs/wk
ALEXANDER ROQUE
DIRECTOR, SECRETARY
—
1 hrs/wk
STEFANI GERMANOTTA
DIRECTOR
—
5 hrs/wk
SEAN F CASSIDY
DIRECTOR
—
5 hrs/wk
CHARLES B ORTNER
DIRECTOR
—
1 hrs/wk
TAMIKA L TREMAGLIO
DIRECTOR, TREASURER
—
1 hrs/wk
RACHEL MARTIN
CHIEF OPERATING OFFICER
$251K
40 hrs/wk
GETENESH M YILMA
VP, CONTENT AND BRAND
$156K
40 hrs/wk
GARY A AIDE
VP, PROGRAMS AND IMPACT
$154K
40 hrs/wk
CLAUDIA FERNANDES
VP, RESEARCH AND EVALUATION
$152K
40 hrs/wk
MEGAN BRADLEY
SENIOR MANAGER, PARTNERSHIPS
$120K
40 hrs/wk
SHADILLE ESTEPAN
SENIOR MANAGER, COMMUNICATIONS
$114K
40 hrs/wk
JOSHUA MEREDITH
CHIEF OF STAFF
$106K
40 hrs/wk
Independent contractors
THE ARTEMIS AGENCY LLC
FUNDRAISING CONSULTING
ARABELLA ADVISORS LLC
ACCOUNTING AND CONSULTING SERVICES
Grants received
Showing 74 of 74
Funded by
$5.6M from 42 funders · 74 grants · 2018–2024
$2.5M · 3 grants · 2020–2024
$600K · 1 grant · 2024
$525K · 3 grants · 2020–2022
$437K · 2 grants · 2020–2021
$355K · 6 grants · 2018–2023
$350K · 2 grants · 2022–2024
$106K · 4 grants · 2020–2024
$101K · 2 grants · 2020–2021