Education
Check My Ads Institute
WASHINGTON, DC
Total revenue
$1.5M
Total expenses
$2.1M
Net assets
$573K
Grants received
$4.5M
22 grants
EIN
871895699
Tax year
2024
Mission
Check My Ads is a non profit 501(c)3 adtech watchdog. We are a non-partisan research and media organization. Our business activities include researching brand safety and advertising fraud within the digital advertising industry. We publish stories to an industry audience of Fortune 500 advertisers, agency representatives, and adtech executives, government officials, and the general public.
Programs
2 programs
Working with civil society peers and policymakers, leading and contributing to working groups, and bringing together thought leaders across industry, academia, and civil society to push the digital advertising industry toward transparent and accountable business practices.
Educating the public and the advertising industry about supply chain business practices, and the lack of transparency within the industry.
Financials
FY 2024
Revenue
Expenses
People
8 listed
Zachary Edwards
Board Member
—
0Sabrina Hersi Issa
Board Member
—
0Dr Joan Donovan
Board Member
—
0Nandini Jammi
Chief Strategy Officer
—
5 hrs/wk
Claire Atkin
CEO/Co-Founder
—
5 hrs/wk
David Carroll
Board Member
—
0Claire Atkin
CEO/Co-Founder
$150K
40 hrs/wk
Nandini Jammi
Chief Strategy Officer
$144K
40 hrs/wk
Grants received
Showing 22 of 22
Funded by
$4.5M from 11 funders · 22 grants · 2021–2024
$2.3M · 4 grants · 2021–2023
$1.2M · 3 grants · 2022–2024
$600K · 3 grants · 2022–2024
$172K · 2 grants · 2021–2023
$67K · 2 grants · 2022–2023
$50K · 1 grant · 2023
$30K · 2 grants · 2022–2023
$25K · 1 grant · 2024