Council Of Public Relations Firms

The council provided business management support, with a focus on helping members continue to transform their integrated agencies, take advantage of the enormous business opportunity and manage through talent issues. Efforts included benchmarking surveys (overall financials, bill rates, and salary), expert webinars, community meetings as well as l&d opportunities. In addition to providing opportunities to learn from benchmark data and industry experts, the council creates numerous opportunities for our members to network and learn from each other.

Communicating the benefits of modern pr agencies was a key focus area. Efforts included industry forum participation, speaking engagements, local and national event sponsorship, and collaboration with other industry associations to raise awareness of the council's mission.

Demonstrating the value of public relations agencies is the council's priority. The council's programming consists of research, client and college/university outreach, and public relations.