Day One

Tobacco program:reducing youth access to alcohol, marijuana, and tobacco by addressing the availability and accessibility of alcohol and other drugs through environmental efforts that change policies, ordinances, and practices that facilitate drug use. Total number of clients served during the fiscal year is 14,631.

Regional violence prevention program:alcohol counter marketing - counter-messaging and educational media campaigns help educate and inform community members of existing alcohol laws and policies, change the preceived norms of underage drinking, and support advocacy efforts to gain system changes in a community. The negative impacts of advertising and messaging can also be mitigated by restricting the type and placement of ads. For example, day one and other supporting agencies, successfully passed a policy limiting alcohol advertisement at the rose bowl. Total number of clients served during the fiscal year is 20,313.