Dayton Movies

CONCESSIONS- In 2024, the theater's concession area continued to include a unique variety of refreshments that feature locally made favorites along side movie classics. Full Monday-Sunday liquor license and espresso bar help support the hospitality needs of THE NEON's community partnered screenings and special events. Freshly made popcorn, movie candy, and soft drinks are available at the lowest theater prices in town. Featured local offerings include gourmet coffee, craft beer, small batch vodka, chocolates, vegan cookies, and biscotti. Cost of goods continued to increase drastically in 2024, decreasing the overall profit margin despite having implemented price increases.

COMMUNITY PARTNERED SCREENINGS- In 2024, THE NEON hosted more than 90 special event screenings. A number of film festivals were hosted including the Dayton Black Women's Film Festival, Dayton Jewish Film Festival, Out Here Dayton (LGBTQIA+) Film Festival, Summer Family Film Fest, Family Holiday Film Series, Paddling Film Festival, and "Cult Movie Night" series. On Sundays, the theater continued to host a non-denominational, inclusive worship service utilizing digital media on the big screen. Partners throughout the year included The Dayton Metro Library, Dayton Public Radio, PBS ThinkTV, The Dayton Art Institute, The Junior Leaguers of Dayton, University of Dayton, Preschool Promise, The Miami Valley School, Scripted in Black, The Jewish Federation of Greater Dayton, Wright State University, and many more. Costs incurred by partners include full use of theater facilities and capablities including state of the art laser projectors, surround sound and PA system with microphones, spot lighting, multimedia options with dedicated internet, digital content review/conversion (screen test, sound check, and troubleshooting), website and social media promotion, outdoor patio and indoor lobby/reception area, ticket handling (in person and online sales, reserved seating, cash/credit option, check-ins), group rate refreshments, and fully staffed concession stand.

Product & Merchandise- In 2024, due to increased popularity, the sale of merchandise customized with THE NEON logo and mission moto was expanded from clothing and coffee mugs to ball caps, hats, stickers, patches, and notecards. Movie posters and other promotional products are sold throughout the year including a summer sidewalk sale as part of Art In The City.

Online Ticket Surcharges- $1 is added to ticket price when purchased online through neonmovies.com website. The convenience of at-home advanced purchase of assigned seats for one-time screenings and special events has resulted in "sold out" shows days and even weeks ahead of time. Registered customers can process their own cancellations if needed. Each electronic transaction costs the theater a little over 5% in additional fees: 3% from the credit card processing company, 2% from the point of sale company.

Recovery of 3% CC processing fee for customer tips toward employee payroll

U.D. sponsored student rate tickets