Digital Analytics Freedom Alliance

The digital analytics freedom alliance advocates for data privacy legislation that is in the interests of each of our members, all companies in the digital analytics technology industry. Our goal is to help legislators and lawmakers understand the capabilities and limits of digital analytics technology so they can create appropriate legislation that ensures privacy standards are upheld while at the same time allowing this industry to thrive. This is done through research, preparation and planning, coordinating, and conducting outreach to legislators when necessary.