Downtown Santa Barbara Improvement Association

Placemaking, events, and marketing for economic vitality - dsbia coordinated and/or supported signature downtown events and placemaking initiatives designed to drive foot traffic and increase sales for local businesses, including examples such as 1st thursday art walk, live art & wine tour, seasonal activations, and cross-promotion with local partners. The organization produced and distributed marketing materials, social media content, and promotional campaigns that reached an estimated 100,0000 individuals and helped showcase downtown's arts, culture, dining, and retail offerings.

Advocacy and planning for a thriving downtown core - dsbia provided coordinated outreach to community stakeholders on key policy and planning efforts affecting the downtown core, including the state street master plan and adaptive reuse/housing initiatives. Dsbia gathered and shared data on visitation, economic trends, and business conditions, convened stakeholders through committees and public meetings, and submitted formal recommendations to help shape balanced, flexible solutions that support downtown's long-term economic health and livability.