Eugene Springfield Convention & Visitors Bureau Inc

Integrated marketing - manage and maximize capabilities of centralized technology platforms (crm, cms, websites, e-mail and youtube). Manage photos, videos and graphics. Highlights include a record setting 1.1 million users visited the website with more than 2.7 million pageviews over the fiscal year.

Sports marketing - promotes lane county as a sports event site through advertising, trade shows, social media, e-news and direct sales. Service staff provide personal contact and assistance for event planners who have confirmed lane county as the site for their sporting event. Highlights include 21 confirmed events resulting in 59,548 room nights. The economic impact of sports increasted from 13.6 million in fy23 to a total estimated economic impact of 36.6 million. The sports commission was the first sustainability sponsor of the sports eta symposium in portland. The region hosted several key events including the us rowing nw regional masters championships and oregon bicycle racing road championships.

Stakeholder relations - responsible for partnership sales and support and increasing awareness about travel lane county and the visitor industry to local elected officials, partners, employees, area media and the general public. Stakeholder relations provides internal and external reporting through the development of semi-annual and annual reports and monthly industry updates. Staff supports the efforts of convention, sports and leisure sales. In the past year organization membership ended at 566 partners. Accessibility projects included hearing support loops for over 20 members including the wildish theater and two all-terrain outdoor mobility chairs through david's chair. Convention sales & service - promotes the eugene, cascades & coast region as a convention/meeting event site. Advertising, trade shows, social media, e-news, familiarization and site inspection trips, public relations, and direct sales are all used to sell meeting and event planners who have confirmed lane county as the site for their convention or event. Some of the services provided by the department include registration assistance, convention planning, publicity, information desks, spouse/leisure activities & tours, and housing coordination. Highlights included 32 confirmed events resulting in 9,820 room nights. The estimated economic impact was 5.4 million. There were 87 new groups conventions worked with and a 30% email newsletter open rate visitor services - provides expertise on lane county and the entire state of oregon to visitors to the area through our visitor center. In a normal year, information is also provided through mobile outreach services with our visitor van and information booths at events.