Finger Lakes Association Inc

Digital media - archer communications marketed the region with various media tactics with impressions directly attributed to campaign ads and a new website was launched under the brand explore finger lakes. The new website maintained its stance as the premier source for finger lakes travel information. In 2024 there were 1,027,510 page views and 427,659 unique visitors to the site. Total impressions were 1.03 million.

Marketing campaign - marketing efforts were focused in-region, state-wide, nationally and internationally throughout 2024 with a full comprehensive marketing plan promoting the region through all four seasons.