Finger Lakes Wine Country Tourism Marketing Association Inc

The brand's social media channels saw continued growth in 2024. The finger lakes wine country facebook audience increased .05% to 79.8k likes; instagram saw the largest growth for the brand in 2024, with a 7.7% increase to 20.9k followers. Finger lakes wine country continued to build its following on tiktok in 2024 and in its second full calendar year on the digital platform, the brand had over 814k views of their tiktok content and gained 670 followers in 2024 alone.

The organization administered a targeted media buy to build awareness of the finger lakes wine country brand in 2024. The campaign ran april through august in the target markets of philadelphia, harrisburg, and buffalo. The goal of the campaign was to drive traffic to the finger lakes wine country website (www.fingerlakeswinecountry.com). Cumulative across all channels, the campaign generated 22.9 million impressions and 165,835 total engagements. Website traffic in 2024 was 353,460 total sessions, on par with 2023. The organization added 424 opt-in subscribers to their consumer email database. Of all the email campaigns sent, the average open rate was 30.4%, with a 4% click through rate.