Grand Central Partnership Inc

District-wide maintenance - improving and maintaining the overall appearance of the district by installing streetscape amenities such as public furniture and street lighting, and the cost of financing those improvements.

Public safety - providing increased public security through a combination of uniformed officers and a working relationship with the new york city police department and other public and private law enforcement.

Tourist greeters - providing information, brochures and maps, and tours tovisitors, workers, residents and others, at multiple locations in the district.

Horticulture enhances the district through plantings and decorations.

Social services - contracting with a homeless outreach organization to provide at-risk individuals with crisis intervention services such as emergency medical and mental health assistance, food, clothing, and temporary and long-term housing.

External affairs - promoting the district through corporate communications, social media and public relations campaigns; retail and commercial business support; marketing; sponsorship opportunities and special events; and the compilation of demographic and other key data about the midtown east neighborhood.