Hawaii Seafood Council

The hawaii seafood marketing in the age of covid (mac) project focuses on the branding and promotion of hawaii seafood in response to the covid pandemic impacts and what lays ahead in terms of surviving hawaii fishing and seafood operations and the hawaii and us seafood market demand. Branding and promoting hawaii seafood will respond to changes in the fishery, seafood market and the consumer and how seafood is purchased and consumed in the covid era.

Branding hawaii seafood with fishing community outreach project (bhs), will distinguish the hawaii seafood brand by focusing on the unique attributes of the source by providing consumers (residents, visitors, and others) the unique opportunity to experience and better appreciate the source of hawaii seafood through 1) fishing village/fish auction tours, 2) a web-based virtual tour, and 3) community outreach events.