Nonprofits›Heyday

Arts, Culture & Humanities

Heyday

BERKELEY, CA

WebsiteView as a funder

Total revenue

$2.5M

Total expenses

$2.5M

Net assets

$1.8M

Grants received

$774K

46 grants

EIN

943268357

Tax year

2024

Mission

Serving a wide range of people & audiences throughout California & beyond, our core mission is to deepen peoples awareness of the cultural, natural, literary, & historic resources of California, especially through publications but also through events & other media.

Financials

FY 2024

Revenue

Contributions & grants$1.1M
Program service revenue$73K
Investment income$10K
Other revenue$1.3M
Total revenue$2.5M

Expenses

Grants paid—
Salaries & benefits$1.2M
Fundraising$259K
Other expenses$1.4M
Total expenses$2.5M
Total assets$2.8M
Net assets$1.8M

People

17 listed

NameRoleCompensation

Gayle Wattawa

General Manager

Board

$123K

40 hrs/wk

Steve Wax

Board Chair

Board

—

1 hrs/wk

Brian Kenny

Vice Chair/Secr

Board

—

1 hrs/wk

Tina Jones Williams

Vice Chair

Board

—

1 hrs/wk

Whitney Green

Treasurer

Board

—

1 hrs/wk

Don Franzen

Board Member

Board

—

1 hrs/wk

Bruce Goldsmith

Board Member

Board

—

1 hrs/wk

Zachary Karabell

Board Member

Board

—

1 hrs/wk

John Ptak

Board Member

Board

—

1 hrs/wk

Catherine Kanner

Board Member

Board

—

1 hrs/wk

Ferose V R

Board Member

Board

—

1 hrs/wk

Marty Price

Board Member

Board

—

1 hrs/wk

Megan Thygeson

Board Member

Board

—

1 hrs/wk

Deborah L Sanchez

Board Member

Board

—

1 hrs/wk

Rose Soza War Soldier

Board Member

Board

—

1 hrs/wk

Kevin Rivette

Board Member

Board

—

1 hrs/wk

Steve Wasserman

Publisher

Staff

$150K

40 hrs/wk

Grants received

Showing 46 of 46

FromAmountPurposeYear
JKW FOUNDATION TR UA 092597
$10K
LEGACY CONTRIBUTION
2024
THE KEITH CAMPBELL FOUNDATION
$5K
GENERAL SUPPORT
2024
WALTER AND ELISE HAAS FUND
$75K
ONE YEAR OF GENERAL OPERATING SUPPORT TO BUILD CAPACITY, INVEST IN THE CREATIVE DEVELOPMENT OF NATIVE AUTHORS, AND ENGAGE WIDER AUDIENCES THROUGH JOURNALISM, LITERATURE, AND DIGITAL COMMUNITY EVENTS
2023
The Henri & Tomoye Takahashi Charitable
$26K
FOR TAX EXEMPT PURPOSES OF THIS ORGANIZATION
2023
FIDELITY INVESTMENTS CHARITABLE GIFT FUND
$18K
For grant recipient's exempt purposes
2023
MORGAN STANLEY GLOBAL IMPACT FUNDING TRUST INC
$15K
UNRESTRICTED GENERAL SUPPORT
2023
THE KEITH CAMPBELL FOUNDATION
$10K
GENERAL SUPPORT
2023
CENTER FOR BIOLOGICAL DIVERSITY INC
$10K
SUPPORT OF MISSION.
2023
CENTER FOR BIOLOGICAL DIVERSITY INC
$10K
SUPPORT OUR MISSION
2023
JKW FOUNDATION TR UA 092597
$10K
LEGACY CONTRIBUTION
2023
HUMBOLDT AREA FOUNDATION
$7K
PROGRAM SUPPORT
2023
DONOR ADVISED CHARITABLE GIVING INC
$6K
ARTS, CULTURE & HUMANITIES
2023
AMERICAN ONLINE GIVING FOUNDATION INC
$5K
GENERAL SUPPORT
2023
FIDELITY INVESTMENTS CHARITABLE GIFT FUND
$35K
For grant recipient's exempt purposes
2022
JKW FOUNDATION TR UA 092597
$20K
IN HONOR OF JEAN STEIN
2022
THE KEITH CAMPBELL FOUNDATION
$15K
GENERAL SUPPORT
2022
THE MARISLA FOUNDATION
$10K
SIERRA PLANTS GUIDEBOOK
2022
JEWISH COMMUNITY FEDERATION OF SAN
$10K
ARTS/CULTURE/HUMANITIES
2022
NATIONAL PHILANTHROPIC TRUST
$6K
CULTURE & ARTS
2022
AMERICAN ONLINE GIVING FOUNDATION INC
$6K
GENERAL SUPPORT
2022
MORGAN STANLEY GLOBAL IMPACT FUNDING TRUST INC
$5K
UNRESTRICTED GENERAL SUPPORT
2022
WALTER AND ELISE HAAS FUND
$295
THREE MONTHS OF PROJECT SUPPORT FOR COSTS ASSOCIATED WITH APPLYING TO THE CREATIVE WORK FUND
2022
ROCKEFELLER PHILANTHROPY ADVISORS INC
$58K
GENERAL
2021
FIDELITY INVESTMENTS CHARITABLE GIFT FUND
$52K
For grant recipient's exempt purposes
2021
FIDELITY INVESTMENTS CHARITABLE GIFT FUND
$52K
For grant recipient's exempt purposes
2021
DONOR ADVISED CHARITABLE GIVING INC
$11K
ARTS, CULTURE & HUMANITIES
2021
MARIN COMMUNITY FOUNDATION
$10K
GENERAL OPERATING SUPPORT
2021
HUMBOLDT AREA FOUNDATION
$8K
CALIFORNIA NATIVE COOKBOOK
2021
AMERICAN ONLINE GIVING FOUNDATION INC
$5K
GENERAL SUPPORT
2021
WILDCAT COVE FOUNDATION
$1K
TO SUPPORT CHARITABLE FUNCTION & PROGRAMS
2021
FIDELITY INVESTMENTS CHARITABLE GIFT FUND
$59K
For grant recipient's exempt purposes
2020
Quitiplas Foundation
$30K
General & Unrestricted
2020
MORGAN STANLEY GLOBAL IMPACT FUNDING TRUST INC
$5K
UNRESTRICTED GENERAL SUPPORT
2020
FOSTER ART & WILDERNESS FOUNDATION
$3K
TO PROVIDE SUPPORT FOR THE ANNUAL WILD WONDER NATURE JOURNALING CONFERENCE.
2020
FIDELITY INVESTMENTS CHARITABLE GIFT FUND
$37K
For grant recipient's exempt purposes
2019
THE SAN FRANCISCO FOUNDATION
$20K
TO SUPPORT THE CALIFORNIA VOICES SERIES OF SUSAN GRIFFIN'S BOOK ON PHOEBE HEARS, TO SUPPORT THE "HARLEM OF THE WEST" BOOK.
2019
The Miner Anderson Family Foundation
$10K
Harlem of The West book
2019
DONOR ADVISED CHARITABLE GIVING INC
$7K
ARTS, CULTURE & HUMANITIES
2019
FIDELITY INVESTMENTS CHARITABLE GIFT FUND
$23K
For grant recipient's exempt purposes
2018
THE SAN FRANCISCO FOUNDATION
$15K
FOR SUPPORT TOWARD A NEW SERIES OF CALIFORNIA LIVES.
2018
HUMBOLDT AREA FOUNDATION
$6K
PUBLICATION OF FRANK LAPENA'S BOOK
2018
DONOR ADVISED CHARITABLE GIVING INC
$5K
ARTS, CULTURE & HUMANITIES
2018
FIDELITY INVESTMENTS CHARITABLE GIFT FUND
$21K
FOR GRANT RECIPIENT'S EXEMPT PURPOSES
2017
JEWISH COMMUNAL FUND
$10K
General Support
2017
THE SAN FRANCISCO FOUNDATION
$10K
TO SUPPORT HEYDAY'S WORK IN FIGHTING SOCIAL INJUSTICE, AND HONORING CALIFORNIA'S NATURE.
2017
DONOR ADVISED CHARITABLE GIVING INC
$5K
ARTS, CULTURE & HUMANITIES
2017

Funded by

$774K from 21 funders · 46 grants · 2017–2024

Fidelity Investments Charitable Gift Fund

$294K · 8 grants · 2017–2023

Walter And Elise Haas Fund

$75K · 2 grants · 2022–2023

The San Francisco Foundation

$45K · 3 grants · 2017–2019

Jkw Foundation Tr Ua 092597

$40K · 3 grants · 2022–2024

Donor Advised Charitable Giving Inc

$34K · 5 grants · 2017–2023

The Keith Campbell Foundation

$30K · 3 grants · 2022–2024

Quitiplas Foundation

$30K · 1 grant · 2020

Details

EIN943268357
NTEE codeA33
Subsection03
Ruling date1997-11
Formed1974
Employees17
Volunteers15
HEYDAY — Mission, Financials & Grants Received | Grantivo