Iowa Soybean Association

Information and education - the information and education objective is driven to deliver growth and engagement of farmer members in association activities, greater awareness of iowa soybean asociation among target audiences, compelling content that empowers soybean farmers to be more productive and profitable and increased trust among food-minded iowans in modern agriculture and all things related to soybean production and consumption.

Demand - increase demand of iowa soybeans by meeting the needs of our customers. This program's main goal is to increase and maintain export of whole soybean, soybean meal, and pork and poultry products through market development and promotional efforts.

Organizational - partnership opportunities to support isa programs; public affairs and membership - work on matters affecting soybean producers related to public policy and industry relations, communication with elected officials and governmental representatives, and association policy membership recruitment.; competitiveness and monitoring - the key focus area of the program is to monitor issues related to the competitiveness of iowa's soybean farmers as part of a global marketplace in such areas as trade agreements, sustainability, domestic farm programs and environment regulations.