Local Media Association

Word in black - word in black is a collaboration with ten of the nation's leading black publishers. This is part of lma's core pillar focused on industry collaboration, proving out business models that work when local media companies come together and share services, network, and learn from each other.

The branded content project, a partnership between local media association and the local media consortium was funded by multiple investments from the meta journalism project and commenced in march 2019. It has since led multiple cohorts of advertising leaders from large and small local media outlets to learn tools and methods for branded/sponsored content development and revenue success. The project now offers pre-built, topic-based branded content modules that media outlets can use as starter kits for local clients.

Accelerate local, digital club, digital innovation contest, lma fest, lmia, news is out, newsletter/website, winter summit