NonprofitsLocalogy Inc

Community Improvement & Capacity Building

Localogy Inc

STERLING HEIGHTS, MI

Total revenue

$2.1M

Total expenses

$2.9M

Net assets

$1.3M

Grants received

EIN

431337863

Tax year

2024

Mission

Industry association of media companies, agencies and technology providers who help businesses market to local consumers.

Programs

3 programs

Research - the association empowers members with the insights they need to succeed and thrive in the local marketplace. Localogy provides quantitative tracking studies that monitor cloud-based service adoption in the small business marketplace. As businesses address the immediate challenges of technology, generational trends and econcomic realities, localogy is monitoring the current and future impact on the local marketplace.

Sales development program - localogy's co-op products and services brings thousands of co-op brand programs into one, easy-to-use web application that features information such as co-op contracts, accrual rates, reimbursement percentages, media type descriptions, promotions, ad materials and so much more. The online database offers the fastest, easiest way to connect to local advertisers with the biggest name-brands in co-op advertising. The co-op services side leverages on years of co-op experience to offer training and consulting services.

The annual conference is open to all members and non-members. It supports the basic goals of the organization by providing education, research analysis, environmental information, open dialogue and addresses the issues facing the industry on a daily basis. The conference is an opportunity for members and non-members to introduce new products and services for the industry.membership dues - localogy offers a variety of membership options for businesses representing the local marketing and media space. Current members include media publishers, agencies, technology providers and brands. Localogy is the only association representing all corners of the local marketing space across all media channels and technologies. Membership is classified by company type (agency, media, partner, etc.) and includes multiple tiers within each type. Depending on membership level, benefits may include event passes, member pricing and discounts, data and research, webinar hosting, exhibiting opportunities at events, blog contribution and much more. Localogy also offers consulting and co-op advertising products and services at additional costs.

Financials

FY 2024

Revenue

Contributions & grants
Program service revenue$2.0M
Investment income$48K
Other revenue
Total revenue$2.1M

Expenses

Grants paid
Salaries & benefits$1.2M
Fundraising
Other expenses$1.7M
Total expenses$2.9M
Total assets$1.7M
Net assets$1.3M

People

13 listed

NameRoleCompensation

WILLIAM DINAN

PRESIDENT

Board

$392K

40 hrs/wk

ROBERT ZINK

CHIEF OPERATING OFFICER

Board

$187K

40 hrs/wk

KEVIN JASPER

DIRECTOR

Board

0.5 hrs/wk

MICHAEL FORDYCE

DIRECTOR

Board

0.5 hrs/wk

TODD GLAVINSKAS

DIRECTOR

Board

0.5 hrs/wk

SHARON SWEENEY

CHAIRPERSON

Board

0.5 hrs/wk

CHRISTIAN WARD

DIRECTOR

Board

0.5 hrs/wk

CHAD RICHARD

DIRECTOR

Board

0.5 hrs/wk

JOHN WHOLEY

DIRECTOR

Board

0.5 hrs/wk

TROY LAGER

SECRETARY/TREASURER

Board

0.5 hrs/wk

KELLY THOMAS NOJAIM

VICE CHAIRPERSON

Board

0.5 hrs/wk

NORM HAGARTY

DIRECTOR

Board

0.5 hrs/wk

VALERIE ONYSKI

VP CO-OP ADV SERVICES

Staff

$150K

40 hrs/wk

Independent contractors

OPENTEXT

B2B INTEGRATION

$438K

ARTILLRY INTELLIGENCE LLC

CONSULTANT/ANALYST

$135K

LOEWS HOTEL

CONFERENCE MEETING AREA PROVIDER

$128K

OAK CPAS

ACCOUNTING & CONSULTING

$115K

Details

EIN431337863
NTEE codeS41
Subsection06
Ruling date2001-01
Formed1975
Employees9
Volunteers0
LOCALOGY INC — Mission, Financials & Grants Received | Grantivo