NonprofitsLos Angeles Tourism Marketing District Corporation

Community Improvement & Capacity Building

Los Angeles Tourism Marketing District Corporation

LOS ANGELES, CA

Total revenue

$34.3M

Total expenses

$43.3M

Net assets

$24.3M

Grants received

EIN

453080034

Tax year

2024

Mission

Through the development and operation of a tourism marketing district (tmd), implement sales & marketing promotions to increase tourism to los angeles and room nights to tmd hotels.

Programs

1 program

The marketing programs are designed to increase occupancy levels at lodging businesses with fifty or more rooms in the city of los angeles. These programs include: consumer and trade advertising, regional marketing, global branding campaigns, increased media exposure, and promotional programs.

Financials

FY 2024

Revenue

Contributions & grants$33.8M
Program service revenue$129K
Investment income$425K
Other revenue
Total revenue$34.3M

Expenses

Grants paid$500K
Salaries & benefits
Fundraising
Other expenses$42.8M
Total expenses$43.3M
Total assets$30.1M
Net assets$24.3M

People

16 listed

NameRoleCompensation

CARL SCHUSTER

TREASURER

Board

0.5 hrs/wk

JAVIER CANO

CHAIRMAN

Board

1 hrs/wk

SCOTT MILLS

SECRETARY

Board

0.3 hrs/wk

ALAN ROTHENBERG

DIRECTOR

Board

0.3 hrs/wk

BONNIE KIRIN-PEREZ

DIRECTOR

Board

0.3 hrs/wk

JEFF RAGONESE

INCOMING DIRECTOR 10/11/2024

Board

0.3 hrs/wk

JEFF RUDOLPH

DIRECTOR

Board

0.3 hrs/wk

JEFF ZARRINAMM

DIRECTOR

Board

0.3 hrs/wk

MARK BECCARRIA

DIRECTOR

Board

0.3 hrs/wk

MARK EBERWEIN

DIRECTOR

Board

0.3 hrs/wk

MARK GOLDRUP

DIRECTOR OUTGOING AUGUST 2024

Board

0.3 hrs/wk

MARK SOKOL

INCOMING DIRECTOR 03/26/2024

Board

0.3 hrs/wk

MATT LA VINE

INCOMING DIRECTOR 06/04/2024

Board

0.3 hrs/wk

MICHAEL WILDING

DIRECTOR

Board

0.3 hrs/wk

PETER KWONG

DIRECTOR

Board

0.3 hrs/wk

ROBERT ROUTH

DIRECTOR

Board

0.3 hrs/wk

Independent contractors

LOS ANGELES TOURISM & CONVENTION BOARD

MARKETING, SALES AND ADMINISTRATIVE

$35.3M

Details

EIN453080034
NTEE codeS21
Subsection06
Ruling date2011-10
Formed2011
Employees0
Volunteers15
LOS ANGELES TOURISM MARKETING DISTRICT CORPORATION — Mission, Financials & Grants Received | Grantivo