Market Research Council Inc

The mission of market research council, inc. Is to:-provide the focal point around which distinguished marketing research professionals can gather for the development and advancement of their mutual interests.-stimulate the vigorous debate around the evolution of scientific study.-strive constantly for advancement in the techniques of fact-finding, analysis and presentation. Broaden the field for marketing research by stimulating a wider acceptance and use of its services.-encourage the study of marketing research as a profession in schools and colleges.-invite speakers to discuss studies, techniques and problems pertaining to marketing research and related subjects.-encourage the highest ethical practices in the preparation and use of marketing research with the constant aim of lifting the standards of the profession.