Metuchen Downtown Alliance A Nj Nonprofit Corporation

Marketing: Increased earned and unearned media coverage for the Downtown District and businesses. Digital media strategy resulted in growth on platforms between 34.7% and 87.7% year over year. Retail promotions attracted people downtown and made cash registers ring for businesses. These included: Buy Me Love, Food Pantry Takeover on the Plaza, Socially Distant NYE, Small Business Saturday, and Twas the Weekend Before Christmas.

Placemaking: Improved streets, sidewalks and storefronts through providing design assistance and offering matching grants to businesses and owners for making improvements. Also, coordinated planting and maintenance for 50 downtown planters. Commissioned several public art projects.

Other Services: Promote economic vitality of the District, business growth and revitalization, and cooperation among businesses, residents, and municipal government and other public institutions.