Montana Beef Council

International marketing-mbc invests in the united stats meat export federation (usmef), a contractor to the beef checkoff. Usmef conducts market access and market development activities to enhance foreign marketing and education in 95 countries in these primary areas: trade servicing, product promotion & education and market access. Mbc supported market development and promotion programs in the targeted export market of japan that included a nationwide retail sweepstakes campaign, a social media influencer project and two roadshow events at costco. As a result, the first roadshow boosted u.s. Beef sales by 27% reaching nearly 290,000 lbs. The second roadshow achieved a 91% increase in sales exeeding 707,000 lbs. Usmef introduced a new product: marinated u.s. Beef short plate in japanese -style bbq sauce. The product was well received by consumers with almost 22,000 lbs sold during the launch. The mbc also participated in the beef leadership team to seoul, korea & tokyo, japan as well as the heartland team to tokyo & sendai, japan to build relationships and trust in the image of the u.s. Beef industry.

Domestic marketing-mbc supports the federaton of state beef councils for national programs which promote the marketing and consumption of beef and beef products. The federation of beef councils extends national assets with state support of creative materials and nationally produced radio and digital posts. The federation assists in customizing local campaigns (digital, print and radio) when appropriate for retail, foodservice and consumer promotions. Mbc designates and sends federation representatives and staff to national committee meetings to represent montana. Mbc supports the northeast beef promotion initiative which is an educational and promotional campaign to promote beef as the preferred protein of the pennsylvania interscholastic athletic association (piia). This campaign encompasses more than 350,000 students who participate in piia athletics from 1,431 schools. The montana high school athletic association is the similar association in montana.