National Bicycle Dealers Association

The profitability project - this program is modeled after similar programs in the automotive industry. We support and facilitate meetings and information sharing from member retailers in non-competing markets. They work with each other to share key financial information on a monthly basis. They meet twice each year for two days with a facilitator to compare numbers, seek business improvement, share ideas, and visit member stores for critique purposes. The purpose is to support each other in seeking excellence in business practices to serve their customers better, and this relates directly to our mission statement. The group generates averages for key performance indicators in business operations that are the basis for measurement that drive business improvement in each area. Examples would be payroll as a percentage of sales, and productivity per square foot of space.

Nbda conducted surveys and research and published a consumer research report titled-nbda bicycle buying 2021 consumer research study of pandemic bicycle and ebike buying habits.