National Juice Products Association Inc

To strengthen the juice products industry by providing a unified voice, serving as the expert resource, enhancing industry best practices, and promoting consumer benefits of juice products. The association represents processors, packers, extractors, brokers and marketers of fruit and vegetable juices, juice beverages, as well as industry suppliers and food testing laboratories. The mission is accomplished by conducting special projects, holding meetings, supervising research programs, communicating industry and regulatory news to members, and through other activities.