North Carolina Information Innovation Fund

Based on our research, NCIIF learned many of the new Unaffiliated voters moving to the state were unaware of recent changes to state law that allowed them to participate in the primary election of their choice. NCIIF undertook a voter education program that included mail, digital advertising, text messaging, and phone calls to inform voters of their eligibility to vote in their chosen primary elections and the voting process. Communications also included informing voters of the new Voter ID requirement in North Carolina and how all voters had to present an ID to vote. The NCIIF website provided voter information links to the North Carolina State Board of Elections so voters could request an absentee ballot, find an early voting site close to them, or how to request an absentee ballot. NCIIF communications included no partisan references to any Party or candidate.